The Mobile Revolution! from BI Intelligence
Desktop sales outnumbered smartphone sales. Mobile internet traffic was 1% of overall traffic. Tablets did not exist.
This distant point in time was 2009.
Fast-forward four years, to 2013. The world changed. Mobile now accounts for over 12% of overall traffic. Smartphone sales have eclipsed desktop sales. Tablets not only exist – but 122 million of them were shipped last year.
The future is mobile. That much is clear. But, we are only in beginning stages of this mobile revolution.
Fast-forward just two years from now: 1.6 billion smartphones, and 440 million tablets, are expected to ship. Mobile usage of all kinds – commerce, payments, video – will explode further. Consumer behavior and mobile advertising will evolve radically. And desktop sales will continue to experience a slow and steady decline. This says nothing of the potential meteoric rise of wearable devices, such as Google Glass.
This kind of radical and rapid change is nearly impossible to keep up with. It’s even harder to actually make sense of.